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Bradford K. Macomber
(E-mail) brad@bradmacomber.com
(Web site) www.bradmacomber.com
 
 
SUMMARY OF QUALIFICATIONS
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Business development and operations management professional for business-focused networking services, with wins in developing strategic alliances, managing complex technical development projects, launching new products, and growing revenue.  Experience covers both professional services and telecommunications.
 
EXPERIENCE
 
Sprint Nextel Corp., Reston, Virginia, 2003 - Present
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Branch Sales Manager & Partner Executive, Strategic Alliances - Sprint Nextel

Lead team of client relationship executives to drive sales in partnership with leading systems integrators and technology providers.
Develop marketing and sales communications, joint value proposition descriptions, RFP and SOW responses, and joint contracts.
Responsible for revenue and unit sales goals, identifying business development opportunities, and executing deals.
 
Senior Program Manager, Strategic Alliances - Nextel Communications
Generated $1.4M of incremental Nextel revenue to date with joint solutions development, marketing programs, alliance relations, and pipeline management.
Closed largest deal in Nextel Alliances team history, growing presence at Transportation Security Administration over 800%.  Negotiated subcontract to define distribution model for Nextel then drove marketing, demand generation, and implementation.
Created messaging for press releases, marketing collateral, sales presentations, and internal briefings to sales force and senior management.
Viewed as go-to team member and awarded “Alliance Program Manager Top Performer” (3Q04), “Overall Top Performer” (1Q05), “People, Service, Value Contributor” (2Q05), and Sprint 2005 "Inner Circle" (top corporate award for salaried employees)
 
NTT-Verio, Springfield, Virginia, 2000 - 2001
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Director, Product Management - Advanced Hosting/Enterprise Hosting
Led product management team for dedicated server platforms and services at the industry leader in this market segment. Directed activities of product managers for market analysis, product planning, and complex project management.
Launched three waves of product refreshes and increased sales month-over-month. Guided overlay of new security and data backup services, growing managed services to 17 percent of new Advanced Hosting revenue within two quarters. Launched Enterprise Hosting for larger customized solutions, taking product from zero revenue to monthly bookings in six-figure range.
Supported sales opportunities and re-launched products through reseller channel.
Overhauled marketing message and initiated series of promotions via discounted offers, print advertising, banner ad placement, direct mail, and telemarketing.
Redesigned business processes for product line from acquired start-up (digitalNATION). Applied cross-functional development processes and introduced first profitability models. Communicated strategies and status to senior Verio leadership and NTT Communications parent company.
 
XO Communications (formerly Concentric Network), San Jose, California, 1999 - 2000
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Director, Product Management - Enterprise Application Services
Led product management team for high-end hosting services. Upgraded portfolio of managed servers, data center co-location, application infrastructure services, and private-label distribution of hosting services. . Revenue more than doubled compared to same period from 1999.
Active in customer acquisition, client relations, and partnerships. Secured contract renewal with high-profile accounts such as Corio (Concentric's first Application Service Provider customer).
Spoke as featured panelist at trade shows and related industry events.
 
Product Manager, NT Hosting Services
Managed product development of Windows-based web hosting platforms. Defined requirements and drove delivery of software development and systems integration.
Coordinated licensing and product initiatives with Microsoft, and assembled hosted application partnerships for Concentric customer portal.
Launched "ConcentricAIP" services (Network Magazine's 2000 Web Hosting/ASP "Product of the Year") for value-added data center services for Application Service Providers. Was first to market as an Application Infrastructure Provider (AIP).
 
Sprint, San Mateo, California and Kansas City, Missouri, 1995 - 1999
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Business Development Manager - Sprint Business, San Mateo, California
Managed partner reviews, contract negotiations, and project implementation. Completed multi-year contract with Western Union for enhanced facsimile services.
Added value to partner development process through financial model building and knowledge of IT systems.
 
Staff Associate, Kansas City, Missouri
(Rotational executive-development program for selected MBA graduates)
-- Field Systems Support Manager - Sprint PCS --
Executed $4 million business case for nationwide Sales Force Automation system. Deployed sales tools for 500 account executives and re-launched telemarketing lead-management system. Owned vendor relations to enforce contract commitments.
Staffed and managed team of software analysts and guided technical trouble resolution.
-- Consultant - Local Telephone Division --
Created business development process for non-regulated lines of business. Led inside wiring industry analysis and M&A review of potential acquisition.
-- Product Manager - Sprint Multimedia --
Managed development team for database integration service to link enterprise databases with interactive voice response and middleware systems. Developed marketing plans for interactive voice services, including pricing, branding, and strategic planning.
Initiated department's Internet product development for call center customers.
 
Cooper & Secrest Associates, Alexandria, Virginia, 1992 - 1993
Senior Director
Managed operations and staff of national political-polling and commercial market research firm during period of fastest growth in company history.
 
EDUCATION

University of Virginia (Darden School of Business) - MBA, Charlottesville, VA, 1995

Georgetown University - BA (Government Honors), Washington, D.C., 1990